For the last several years, anti-tobacco industry groups and individuals have come together to organize a day of action and advocacy in Richmond, Virginia at the Philip Morris USA’s annual shareholder meeting in May of each year. From 2020-2022, due to restrictions around COVID-19, we decided to hold virtual activities to highlight tobacco industry lies and how to counter them. This included virtual programming – through social media, training webinars, at-home activities – for fostering youth engagement and mobilizing against the tobacco industry! In 2023, we found out PMI was still not going to do an in-person shareholders meeting, but would continue to convene virtually. Our partners from across the country and National organizations all agreed to hold in person trainings and activities in Washington DC. Campaign for Tobacco Free Kids, The Center for Black Health and Equity, Counter Tools, The Truth Initiative, and the Indigenous Peoples Task Force all came together with youth and other advocates representing 15 states to call out the issues around commercial tobacco use and it’s impact on the youth of our nation. Please see the 2023 highlights page to learn more.